PERSONA —
the one people trust
A self-presentation mastermind Not "the right words" — but what the person in front of you understands about you in the first few minutes.
"I finally understood why people didn't get me — even though I was the sharpest one in the room."
Self-presentation isn't about words.
It's about how you're read
Three questions the Persona mastermind starts with
"Do you want to know why people trust you — and why they don't?"
Nobody tells you the real reason. The client went with someone else, the partner never called back, at the meeting they addressed the person next to you. It's almost never about competence — it's about what people understood about you in the first few minutes.
"What are people actually willing to pay you for?"
Not the things listed on your services page. The specific value they read in you themselves — described in words quite different from yours.
"What are people reading in you in the first minutes?"
Every one of us has something that works in our favour, and something that gets in the way. You can't see it alone — you need people who'll say it honestly, without softening it to spare you.
Not a course. Not a lecture.
A mirror that doesn't flatter.
See how it works A mastermind is a format where 4–6 people of equal standing think together on real problems. This is where you first hear how your self-presentation sounds from the outside — from people who have no reason to flatter you and no reason to go easy on you.
From application
to result
Every step with a date and a duration. You know what happens when.
They've been through it.
Here's what they say.
Participants of previous cohorts — on what changed
The videos are in Russian, the language of the first cohorts. English subtitles are on the way.
- A clear, understandable self-presentation
- Confidence in her own words
- Clarity on how to convey her value
- Recognising her own uniqueness
- More confidence in conversation
- Clarity in how she words things
- A precise way to describe herself
- Her experience gathered into a clear structure
- Speaks about herself calmly and with confidence
- A clear description of what she does
- Confidence in how to talk about herself
- Understanding of her own value
- A clear and coherent self-presentation
- All her directions in one idea
- Understanding of her uniqueness
- Clarity on her own strategy
- Clearer management decisions
- Confidence in communication
- A structured self-presentation
- Clarity in how she words things
- Confidence in communication
- A clear, understandable self-presentation
- Confidence in her own words
- Clarity on how to convey her value
- Recognising her own uniqueness
- More confidence in conversation
- Clarity in how she words things
- A precise way to describe herself
- Her experience gathered into a clear structure
- Speaks about herself calmly and with confidence
- A clear description of what she does
- Confidence in how to talk about herself
- Understanding of her own value
- A clear and coherent self-presentation
- All her directions in one idea
- Understanding of her uniqueness
- Clarity on her own strategy
- Clearer management decisions
- Confidence in communication
- A structured self-presentation
- Clarity in how she words things
- Confidence in communication
Enrollment until Monday, October 26. Group of 4–6.
For twenty years I've watched how people present themselves — and seen the gap between who they are and what others understand about them. I've walked this road myself: several countries, three languages, a foreign husband, children, the UN FAO, businesses of my own. I'm not a theorist — I live this and understand it from the inside.
Enrollment is open —
until October 26
A group of 4–6. Entry to the self-presentation mastermind is by application and interview.
A 60-minute one-to-one coaching session, 3 video lessons with a workbook, the introduction meeting, the mastermind itself and a follow-up session a month later.
Apply nowThree questions you can't answer on your own.
One day after which you know the answers.
If something
is still unclear
The questions that come up most often before applying
You read this
to the end —
that is already an answer
Apply, and we'll get on a 15–20 minute call to decide together whether we're a fit. Payment comes only after that.
coaching session